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Pillar 03 · Business Strategy

The growth problems you've been meaning to get to.

A decision you keep circling that needs a sharper, outside lens. Growth on the table you haven't had the time or the in-house capability to chase. That's where we come in. We work it with you across CPG and retail, on three kinds of evidence: your own numbers, the market data you already buy (the Nielsens and Kantars of the world), and the research we run ourselves, shopper studies, occasions analysis, and more.

A few examples where we can start adding value right away, and far from the full list:

A shopper choosing a product at a supermarket shelf
01 · Positioning

Priced and positioned for the right consumer.

  • The shopper and household behind the sale.
  • Priced, packed, and pitched to win them.
  • Measured against the competitor beside it.
A supermarket produce aisle with discount and promotion signage
02 · Promotions & trade spend

Promotions that earn their spend.

  • A 52-week calendar built to the category.
  • Worth it on its own, and against the rest.
  • Seen in-store and on the app, in seconds.
A shopper paying at the checkout counter
03 · Profitability

Margin, managed across the portfolio.

  • Margin by brand, pack, and channel.
  • Grow the winners, keep the cash cows.
  • A role for every brand you carry.
Well-stocked shelves of products in a market
04 · Assortment

The right range for a finite shelf.

  • You sell what's seen, not what's searched.
  • Matched to the locality that shops it.
  • Variety without a shelf you can't run.

Got a problem that isn't on this list? That's exactly the conversation we want.

Talk to us →