An SEO engine that runs every night. It reads your site, watches what the competition and the search results are doing, rewrites the pages that are slipping, and learns from what moved.
SEO is a treadmill. Search keeps shifting, the page that ranked last quarter slips a little every week, and keeping up means someone crawling competitors, hunting keywords, and rewriting pages, forever. Most companies hand it to an agency, and the invoice arrives every month whether the rank moved or not.
It is slow, repetitive work with a long feedback loop, so it is the first thing to get deprioritised on a busy week. The quarterly review comes around, the top pages have quietly drifted down, and nobody can say exactly what changed.
So we built it as a loop that runs every night. It reads your site, watches what your competitors and the search results are doing, and decides which pages to fix. Then the AI does the part that matters: writing the refresh in your voice and publishing it, then measuring what moved so the next night targets sharper.
Five steps and a loop. It reads, decides, writes, publishes, and measures, then feeds what it learned straight back into the next run.
Google Analytics and Search Console pull every page's rank and traffic, page by page, so the engine always knows which pages are climbing and which are slipping, before anyone opens a report.
It crawls competitor pages and watches what the search results are rewarding right now, then finds the gap between where you rank and where you could. The decision of what to fix is made from evidence, not a quarterly hunch.
Claude drafts the new pages and tightens the slipping ones in your voice, the refresh goes live on your site, and the next run measures what actually moved. The targeting sharpens every single night.
Reading and measuring are connectors into the analytics you already run. The AI earns its keep in the three steps that need judgement: deciding what to fix, writing it, and learning from what moved.
A 90-second walk through, from last night's crawl to a fresher front page by morning.