One agent on your WhatsApp, email, and web chat. It reads what each customer actually wants, takes the order or answers the question, and hands your team only what it cannot close.
A customer messaging your WhatsApp doesn't think "this is the order line" or "this is support." They just message you. Sometimes they want to place an order, sometimes they want to know where the last one is, sometimes they have a complaint, and often it's all three in the same thread.
Most companies split that across an order desk and a support desk: two teams, two queues, two sets of working hours. The customer feels the seams. They get forwarded, put on hold, asked to repeat themselves to the next person.
One conversational agent removes the seam. It reads what the customer wants and routes itself: it places the order against live stock, it answers the question and checks the status, and it escalates to your team only when it genuinely needs a human.
Orders go one way, questions go another, both pull from the same systems, and the same agent runs the whole conversation.
No "press 1 for orders, press 2 for support." The customer sends a message on the channel they already use, in their own words and their own language. The agent picks it up instantly and works out what they actually want before it does anything else.
If it's an order, the agent checks live stock, offers substitutes when something is short, and confirms the cart. If it's a question, it looks up the order status, the account, or the policy and answers on the spot. Both sides read from the same systems, so the answer is always current.
Orders land clean in your ERP, questions get answered in seconds, and your team only sees the genuinely hard cases, with the full thread attached. Every conversation, order or query, is logged as data you can read later.
One agent, two jobs, one set of connections. The AI reads intent and runs the conversation; the rest is plumbing into systems you already have.
A 90-second walk through, from one customer message to an order placed or a question answered.